Site-Wide Community Sign-Up Flow Articles Videos Podcasts Socials Emails Owned Engagements User Segments

Owned Engagements

Cross-Platform Engagement Measurement Framework

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Total Consumption Events
Passive reach — newsletter opens, inset/banner/modal impressions, podcast listens, article pageviews, video views, and Homeroom & DLC impressions.
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Total Engagement Actions
Active clicks/actions — newsletter & promo clicks, podcast subscribes, article saves, engaged video views, and Homeroom card clicks.
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Community Contributions
Two-way participation — T2T pageviews, Jam sessions, T2T comments & questions, article comments, and AI download clicks.
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Metrics Coverage
How many tracked metrics currently have non-zero data for the selected period.

Supporting Membership

Driving account creation and newsletter growth

Newsletters
Opens
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Total Clicks
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Insets
Impressions
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Total Clicks
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Site Banner
Impressions
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Total Clicks
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Pop Up Modal
Impressions
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Total Clicks
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Editorial Content

Content consumption and depth of engagement

Podcast
Listens
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Subscribers
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Articles
Page Views
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Saves
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Videos
Views
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Engaged Views
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Homeroom
Impressions
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Total Clicks
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DLC
Impressions
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Download Clicks
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Community Programming

Active participation and user-generated contributions

Jam Sessions
Page Views
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T2T Page Views
Page Views
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T2T Comments & Questions
Questions + Replies
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Article Comments
Number of Comments
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AI Chip Engagements
Download Clicks
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