Newsletter Key Metrics
Emails Sent
-
-
Open Rate
-
Opens / delivered
Click-to-Open Rate UNIQUES
-
Unique clicks / unique opens
Click-to-Open Rate ALL
-
All clicks / unique opens
Newsletter Performance by Category
| Category | Sent | Delivered | Open Rate | CTR | CTOR | Click Intensity |
|---|
Newsletter Comparison
Newsletter Volume by Category
Newsletter Weekly Trends
Personalization Impact
Comparing Intercom (personalized) vs Legacy Newsletter (non-personalized)
Intercom Open Rate
-
Personalized newsletter
Legacy Open Rate
-
Non-personalized baseline
Personalization Lift (CTOR)
-
Intercom vs Legacy CTOR
Click Intensity Ratio
-
Total clicks per unique clicker
Open Rate: Personalized vs Legacy
CTOR: Personalized vs Legacy
Dedicated Sends
One-off campaigns and event emails
| Campaign | Date | Day | Sent | Open Rate | CTR | CTOR |
|---|