Progress toward KPIs
Homeroom Pageviews
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T2T Pageviews
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New Accounts (Total)
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New Accounts (Google)
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Total T2T Questions
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Total T2T Replies
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Avg Replies per Question
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Homeroom Card CTR
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Community Engagement
Sitewide Visitors
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Engaged & Contributing
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New : Contributing
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New users per contribution
Views per Active User
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Engagement Funnel (This Quarter)
New vs Returning Users
Contribution Mix (This Quarter)
Article Comments Trend
Community Users by Surface
Daily active users split into Homeroom and T2T. T2T combines /ask-and-answer and /teacher2teacher page users.
Content Depth (Views per Active User)
Homeroom
Landing Page CTR
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Logged-out users → sign up clicks
Engagement Rate
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From GA4
Bounce Rate
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From GA4
Overall Conversion Rate
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Card clicks ÷ impressions
Daily Returning User Rate
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Logged-in users only
Conversion Rate by Card Type
| Card Type | Impressions | Clicks | Conversion Rate |
|---|
Homeroom Pageviews Trend
T2T
Engagement Rate
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From GA4
Hub Click-Through Rate
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Hub page only
Bounce Rate
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From GA4
Daily Returning User Rate
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All visitors
Questions & Answers Activity
T2T Pageviews Trend
Signup Validation: GA4 vs AWS
Daily comparison of GA4 Account Signup events and AWS validated new accounts (all methods)